Since 2010 we’ve worked on the development of these three cats, Alpin’s mischievous gang. When we did the first piece we proposed used digital locations to better define the exact urban environment this gang lives in. The cats went on to have their own city and their van, giving us lots of creative freedom for interaction with their world. This year, we returned to the mix of live action and 3D for the Factory commercial. We love these cats.