Sura

Character Redesign & Commercials

In 2014 we were fortunate to be asked to redesign this character and his leap to 3D representation. Sura’s Tiger is easily the most recognized brand character in Colombia, so it was not a simple task. The acting, posture, color and lighting guidelines are very strict. Once the character was finished, we worked in the campaign that launched the new tiger.

SURA. Character Redesign.  CLIENT Grupo Sura AGENCY TBWA Medellín  DESIGN+POST+ANIMATION Life.

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