In june 2021, Lucho Correa -General Creative Director of LIP- asked me to direct this project. It was a pleasure working hand in hand with a team I admire.
With music as the common thread, In Search for Greatness recounts the way in which Bernando Silberwasser, founder of the Bogotá Beer Company brand, managed to turn an incipient craft beer brand into what is now the internationally awarded beer company, BBC (Bogota Beer Company).
In this six episodes series, we tell 20 years of this story inspired by a man’s passion for beer and whose goal was to create an unbeatable product. A quest for greatness that over time became a brand philosophy.
Bogotá is the protagonist of this story as it is witness to the growth of this brand that is already part of the local scene.
I wanted to find the flavor of that city in textures, corners, streets and other iconic landmarks. The characters designed by Leo Espinosa, are transparent on these urban backgrounds. They let the city shine through.